It has been a big year for innovation. Arguably one of the most impressive things to come out of the big ‘N’ in a long time is Flyknit. This technology which will find its way into a number of their products is a lightweight weave manufacturing process unlike anything that can be seen on another shoe. These Flyknit Trainers are super light and comfortable but also are an amazing looking pair of shoes. I’d be prepared to bet that if they released these without a Swoosh on them people would consider them cutting edge fashion.
Check out the video below which explains, in marketing speak, why the Flykint is an amazing piece of design.